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DUB is a wheel brand that grew directly out of DUB Magazine, the custom car and hip-hop culture publication founded by Myles Kovacs in 2000. The name “DUB” is slang for 20-inch wheels — a term that originated in the late 1990s car scene when 20-inch rims were considered the benchmark for custom builds. DUB wheels became the physical product extension of the magazine’s aesthetic: large diameter, attention-getting designs built for luxury and sport vehicles.
DUB wheels are distributed by Wheel Pros (now Dura-Wheel Group), one of the largest aftermarket wheel distributors in North America. While DUB’s roots are in the show car and celebrity vehicle culture that the magazine documented, the brand has evolved into a full lineup of wheels ranging from 20 to 30 inches in diameter, covering everything from daily-driven luxury SUVs to full custom show builds.
The typical DUB customer is a full-size truck or SUV owner looking to make a visual statement — Cadillac Escalade, Chevrolet Tahoe, Suburban, and GMC Yukon owners on the 6×139.7 bolt pattern make up the core of DUB sales. Ford F-150 and Expedition owners on the 6×135 pattern are the second-largest group. The Dodge Charger, Challenger, and Chrysler 300 crowd (5×115 bolt pattern) rounds out the lineup, often running staggered setups with wider rears.
DUB wheels are manufactured by MHT Luxury Alloys, a Southern California facility that produces over 2,000 wheel designs per month. MHT is also the company behind Fuel Off-Road and Niche — so DUB has serious manufacturing infrastructure behind it, not a boutique operation.
DUB specializes in large-diameter wheels with bold, distinctive designs. Where most aftermarket wheel brands focus on the 17-to-22-inch range, DUB’s core strength is in the 22-inch-and-above segment. Their designs tend toward aggressive styling — deep lips, intricate spoke patterns, and finishes that are meant to be noticed. This reflects the brand’s origin in custom car culture, where wheels are a primary visual statement.
DUB wheels are typically constructed using cast aluminum processes with various machined and painted finishes. They are designed primarily for street and show use rather than off-road or racing applications.
We stock over 50 DUB wheel models across a range of designs, sizes, and bolt patterns. Our DUB inventory includes many of their most recognized series:
Additional models in stock include the Push, Cheef, Honcho, Pull, Anomaly, Blaze, 8-Ball, and Luxe.
The Baller is consistently the top-selling DUB model — it has been in the lineup for years and remains the wheel most people associate with the brand. The Shot Calla and G.O.A.T. are strong alternatives for buyers who want something less common. The Push has been gaining traction as a newer addition to the lineup.
The most common question with DUB wheels is “22 or 24?” Here is what matters:
Every 2-inch increase in wheel diameter means roughly 15-20mm less tire sidewall. That lost rubber is what absorbs bumps, potholes, and road noise. Larger wheels also increase unsprung weight, which affects braking distance and puts additional stress on suspension components over time.
DUB is part of the Wheel Pros family, which also distributes several other brands we carry. If you are looking for a different style or application: Fuel Off-Road specializes in aggressive off-road truck wheels, KMC covers street and sport truck applications, XD Series offers heavy-duty truck wheels, Moto Metal focuses on lifted truck designs, and Niche (also manufactured by MHT Luxury Alloys, like DUB) offers a more contemporary, understated luxury aesthetic for cars and crossovers. American Racing is another option for classic and heritage-inspired designs.
DUB Magazine launched in 2000 and became the defining publication of early-2000s custom car culture. The magazine featured celebrity vehicle builds, hip-hop artists, and the car show scene, connecting the automotive aftermarket with music and entertainment culture in a way no other publication had done. The DUB Show Tour — a traveling car show that ran for over a decade — further cemented the brand’s presence in the custom vehicle community.
The DUB brand also crossed into gaming through a licensing deal with Rockstar Games, resulting in Midnight Club 3: DUB Edition (2005), which introduced the brand to a generation of gamers. This cultural reach beyond traditional automotive media is part of what distinguishes DUB from wheel brands that exist purely as product companies.
DUB wheels typically range from 20 inches to 30 inches in diameter. The majority of models we carry are available in 22, 24, and 26-inch sizes. Some models extend to 28 and 30 inches for specialized builds. Use our fitment tool to check which sizes are compatible with your vehicle before ordering.
DUB wheels are designed primarily for full-size trucks, SUVs, and luxury sedans. Common applications include the Chevrolet Tahoe, Suburban, and Silverado; GMC Yukon and Sierra; Cadillac Escalade; Dodge Charger and Challenger; Chrysler 300; Ford Expedition; and various luxury SUVs. The large-diameter focus means they pair best with vehicles that have the wheel well clearance and suspension geometry to accommodate 22-inch-and-above wheels.
DUB wheels are manufactured by MHT Luxury Alloys to meet SAE J2530 and JWL testing standards. They carry a structural lifetime warranty to the original purchaser. Build quality is consistently solid — structural failure or cracking is essentially unheard of in the DUB lineup. DUB wheels are designed for street use: daily driving, cruising, and show applications. They are not designed for off-road use or track racing.
In automotive culture, “dub” is slang for a 20-inch wheel. The term comes from “double dime” — a dime being 10, so a double dime is 20. The name was chosen for DUB Magazine (founded in 2000) because 20-inch wheels were the aspirational standard in custom car culture at the time. DUB Wheels, the product brand, grew out of the magazine and now produces wheels well beyond the 20-inch size that inspired its name.
DUB wheels are manufactured by MHT Luxury Alloys in Southern California. MHT also produces wheels for Fuel Off-Road and Niche. DUB is distributed under the Wheel Pros portfolio (now Dura-Wheel Group), one of the largest aftermarket wheel companies in North America. Wheel Pros also distributes American Racing, KMC, Moto Metal, and XD Series. The DUB brand originated from DUB Magazine, founded by Myles Kovacs in 2000.
This is important to know before you buy. DUB typically cycles models out of production every two years. Once a model is discontinued, replacement wheels become extremely difficult to source — even directly from DUB. If you damage a single wheel on a current model, order the replacement immediately. Waiting even a few months risks the model being unavailable. If a replacement is no longer available, you may need to purchase a full new set of four. We recommend checking availability with us as soon as possible after any wheel damage.
In most cases, yes. Hub-centric rings center the wheel precisely on the hub, eliminating vibration at highway speeds. The wheel’s center bore is typically larger than the vehicle’s hub to accommodate multiple bolt patterns, and the ring fills that gap. Always confirm hub rings are included and correctly sized for your vehicle before installation — missing or incorrect rings are a common source of vibration complaints on aftermarket wheels.
Wheel Orders over $500
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